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What’s Working on Facebook this Black Friday?

I’ve tested 30+ creative formats. Two are absolutely smashing it for us.

Need Last-Minute Black Friday Ad Creatives?

Here are two ad formats I've seen crushing in 2024 on Facebook.

The best part: anyone can make them, without design skills.

1. FAQ Ad Creative👇

The "ask us anything" format blends right into Instagram Stories.

Native question ad creatives

People are scrolling for Black Friday deals, and this pops up like a quick tip, not a hard sell. “25% off all mirrors” is short, clear, and impossible to miss.

It’s subtle. It’s smart. And it works.

If you want to recreate this for your brand, here are two templates:

- Instagram style FAQ
- Tiktok style FAQ

2. Collage Ad

Why show one image when you can show more?

Collage ad creative

Collage ads work because they hit different tastes.

Mixing images and styles keeps people looking.

It’s simple, fun, and impossible to ignore.

Try the template here.

Make them yourself

Suck at Canva? No problem.

I’ve added a video that shows you exactly how to recreate these ads—and why they’re smashing it on Facebook this Black Friday.

It’s all in there. Watch it now.👇

That’s it. Hope it helps you smash your Black Friday campaigns!

Now, go test them.

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