Need Video Ad inspiration?

You can learn a lot from looking at the top advertisers on Meta.

Here are 5 of the best video ads I’ve saved this month, with a short breakdown of what you can learn from them.

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1. Meller

This video ad is simple, with only a short meme-style text.

It plays on emotions and is very relatable. If you just bought new sunglasses, you want to wear them everywhere.

It has a viral potential because people share these funny videos on Instagram.

‍Lessons learned

• Make Ads that don’t look like ads
• Use humor
• Fast edits → keeps it interesting

Steal their framework

You can use the same style of ad and text with any wearable product. If you can’t make the video recording, you can also use a slideshow of pictures.

Here’s a video template you can use

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2. Therabody

This ad shows three short reviews.

It works because it tells the benefits of using the product in the words of their customers.

‍Lessons learned

• Use Testimonials
• Show product in use
• Combine different faces

Steal their framework

Take the framework from this video and turn it into your ad.

Hook
What people are saying [your product]

Body
[Review 1]
[Review 2]
[Review 3]

Call to action
Shop now

Any company can use this framework. Don’t have videos? Just use your images instead.

Here’s a video template you can use

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3. Zenni Optical

Savannah Sanchez shared this video ad on LinkedIn.

It’s a fast-paced slideshow of actual customers wearing the products, an excellent alternative for testimonial ads.

It definitely stands out in the feed.

‍Lessons learned

• Use a villain → crap eyewear
• Use real customers
• Show product in use

Steal their framework

Hook
Forget your [bad alternative]
Thank goodness you found [your company]

Call to action
[your website]

This ad type is most effective when using pictures of happy clients wearing your product. Don’t have those pictures? You can also use regular product images.

Here’s a video template you can use

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4. Huel

What’s great about this video ad is the storytelling and messaging.

For each reason, Huel uses words that speak directly to the audience’s desires and daily life:

• So I can spend less time cooking and more with my kids.
• Tastes so much better than the cereal I’ve been eating.
• So I have extra pennies to spend on my family.

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‍Lessons learned

• Tell a story from the first-person perspective
• Show product in use
• Speak about desires

Steal their framework

Hook
Why I can no longer imagine life without [my product]

Body
[Reason 1] → [explanation] so that [benefit]
[Reason 2] → [explanation] so that [benefit]
[Reason 3] → [explanation] so that [benefit]

Call to action
Shop now

Again, you can use pictures and captions to tell the same story.

Here’s a video template you can use

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5. Loop

This video ad from Loop starts with a clear and relatable problem.

If your partner snores, it will trigger.

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They even use different versions of the same video to target different audiences.

‍Lessons learned

• Start with the problem
• Show product within 2 seconds
• Test different hooks
• Use a copywriting framework

Steal their framework

Hook
[Problem] → Is your partner’s snoring keeping you up?

Body
[Solution] → The new and improved earplugs made for focus and sleep
[Features] →  Refreshed ear tip, streamlined shape, made to stay
[Benefit] → Sleep through the night
[Social proof] → Join 7 million fans

Call to action

Try with 100-day free returns

Here’s a video template you can use

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Your Next Steps

Now, take the lessons from these top advertisers and use them to create your winning video ads.

If you have no time or experience to create video ads, consider Adflow's new AI tool. This tool turns your existing images and videos into winning video ads in minutes.

It’s trained to create ads like the ones above in over 25 languages.

Click here to give it a try.

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